Wal-Mart’s latest attempt to compete with Amazon for a share of the online retail market is a $3.3 billion deal for Jet.com, whose price-selection software the company believes can help make it competitive — even if it doesn’t send shoppers to Wal-Mart.
Jet.com is the 16th company Wal-Mart has added to its menagerie of online retailers in an attempt to unseat Amazon. The brick-and-mortar retailer’s online sales declined again in the first quarter, whereas Amazon . For the time being, Wal-Mart said both companies will operate independently, although it will be attempting to integrate some of Jet.com’s more popular features into its searches.
“Over time, piece-by-piece, we will end up running a business that is simpler and not completely independent,” Wal-Mart’s Chief Executive Doug McMillion said. “One of the things we really like [about Jet.com] is that the customer is even more in-charge of the price that they pay,” in part because they choose where to purchase an item from. That would difficult to accomplish if all links, however, led back to Wal-Mart — so for the time being, independence is the watch-word.
Copyright : salon
Link : http://www.salon.com/2016/08/09/wal-mart-purchases-jet-com-in-yet-another-futile-attempt-to-topple-amazon/