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Nissan turns to cricket to lure Indian buyers

Nissan turns to cricket to lure Indian buyers

Nissan has agreed to a major eight-year deal with the International Cricket Council (ICC) that further strengthens its ties with global sport.

The agreement, which runs through 2023, confirms Nissan as a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events.

The ICC partnership is a significant expansion of Nissan’s ongoing international sports sponsorship strategy. It allows the Japanese carmaker to bring its innovative and fan-focused approach to sport to millions of cricket-lovers around the world.


Roel de Vries, Corporate Vice President, Global Head of Marketing and Brand Strategy, Nissan said, “Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences.”


Vries added, “We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”

As a global partner, Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.

David Richardson, Chief Executive, International Cricket Council said, “The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”

Guillaume Sicard, President Nissan India Operations said, “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. We are thrilled to bring our passion and unique approach to cricket in India and around the world and are very much looking forward to the ICC World Twenty20 in India in 2016.”

The ICC partnership is another example of Nissan’s dedication to global sport, which includes the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletic Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.


Copyright : indiatoday 
Link : http://indiatoday.intoday.in/story/nissan-turns-to-cricket-to-lure-indian-buyers/1/499269.html

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